When the Internet was new and the World Wide Web was still in its infancy, everyone loved email.

With the attention on social media and instant messaging communication, do you think it’s still worthwhile for marketers and business owners to send email content? The simple answer is, of course, yes!

Email marketing is still a smart marketing strategy. For one, it works on mobile devices and you have more space for content to get your message across. You can re-engage and keep customers interested long after their first conversion. It is inexpensive and easy to integrate into other marketing tactics.

And what better way to boost the effectiveness of your email marketing efforts, avoid making mistakes, and achieve better ROI, than reading tips from professionals in the field of email marketing themselves!

1. MailChimp

MailChimp is an email marketing company based in the US. Their team’s approach to email marketing focuses on data analysis, beautifully designed campaigns, and on healthy contact management practices so any email marketing strategy will work like a charm.

What we like about its blog is that it walks you through the basics of email marketing and there are also success stories in the form of case studies that you can read on.

MailChimp believes that their readers can get real-life inspiration from others who are also looking for the best email marketing strategy they want to apply in their campaigns.

Of course, there are also email marketing tips, business tips in general, and guides and tutorials for people who are still building their first email marketing campaign.

2. HubSpot

HubSpot is a great Mailchimp alternative to consider. HubSpot’s email marketing service is backed with a full suite of marketing and automation tools, to help you create unique, personalized experiences for your audience.

HubSpot is one of the most robust CRMs on the market. It’s a great choice for businesses looking for a comprehensive, all-in-one solution. However, its hefty price tag makes knocks it out of the budget range for many businesses. Plus if you don’t need all the bells and whistles, you can find a suitable platform at a fraction of the cost.

HubSpot is one of the best alternatives to Mailchimp:

  • Marketing automation: HubSpot’s automation features go well beyond simple autoresponders. While Mailchimp offers automated kickback emails and drip campaigns, HubSpot lets you create automation workflows to manage your contact database, pass off prospects to other teams, and even automatically create support tickets. You can also add delays and conditional logic.
  • Growth platform: With forms and popups, live chat and bots, ad management, landing pages, and more, HubSpot has everything you need to kick off your marketing strategy, as well as more advanced features that you can grow into. The HubSpot CRM also supports your sales and customer service teams for a seamless cross-functional customer experience.

3. Brevo

Brevo is an affordable, user-friendly email marketing software with all functionality to substitute Mailchimp. Users love Brevo’s ease of use, quick setup, flexible contact management, and responsive email templates.

If you’re a high-volume sender in need of multichannel marketing tools, Brevo is an attractive Mailchimp alternative. But if budget isn’t a big concern and you’re looking for a more tailored solution (e.g. ecommerce), you may want to go with another provider.

Main advantages over Mailchimp:

  • 99% email deliverability to land your emails in the inbox
  • It’s a complete CRM suite offering omnichannel digital marketing tools that work together
  • Pricing based on the number of emails. Mailchimp charges per contact stored. As one user describes Brevo: “No need to worry about growing your database and seeing your costs explode like with Mailchimp.”
  • Transactional emails included in each plan: You can send order confirmations, shipping notifications, password resets, etc. as part of your monthly plan. With Mailchimp, transactional emails are a paid add-on and incur pretty hefty transactional fees.
  • Brevo’s free plan is very generous compared to that of Mailchimp, letting you build your email strategy and grow your list in peace
  • The platform is available in 6 languages: English, French, German, Spanish, Italian, and Portuguese

4. Active Campaign

Active Campaign email marketing tool is just one feature of its many marketing software capabilities.

ActiveCampaign makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to work out which content performs best. Plus, there’s also a built-in spam tester to check if emails are likely to go to junk.

When it comes to sophisticated automations and CRM features, ActiveCampaign is hard to beat. However, its pricing quickly makes it inaccessible for many businesses — not to mention the steeper learner curve. If you’re looking for an intuitive and budget-friendly option, you may want to search elsewhere.

ActiveCampaign as a Mailchimp alternative

Main advantages over Mailchimp:

  • Automation and workflow recipes to get you started
  • Suits the more advanced marketer

ActiveCampaign email marketing features

  • Newsletter
  • Drag-and-drop editor
  • Email templates
  • Analytics

5. Klaviyo

Klaviyo email marketing service is built for ecommerce and integrates easily with Shopify. Klaviyo is made primarily for businesses in the retail industry.

Klaviyo excels particularly in advanced analytics and insights. If you want to dig deep into customer data, Klaviyo is one of the best Mailchimp alternatives for this. However, Klaviyo has gotten pricier — especially since announcing they would charge based on the number of active profiles starting February 18, 2025.

If you have a large, engaged contact list and don’t need as many ecommerce integrations, you might want to consider another Mailchimp alternative.

Main advantages over Mailchimp:

  • Granular segmentation: Klaviyo provides a ton of behavioral and transactional data with which you can segment contacts. It also has predictive analytics to determine Customer Lifetime Value (CLV) and the risk of churn. 
  • Pre-built templates for automation workflows: Save time setting up automated workflows thanks to Klaviyo’s library of ready-made templates for your abandoned cart, welcome, and win-back flows.
  • Measure email marketing ROI: Easily track all the sales coming directly from your email marketing efforts.

Klaviyo email marketing features

  • Segmentation and personalization
  • A/B testing
  • 1-click integrations with many apps and services
  • ROI-based reporting
  • Signup forms and popups

Automation possibilities

  • Workflow builder
  • Automated workflow templates
  • Pre-built autoresponders

6. MailerLite

MailerLite is another cheaper alternative to Mailchimp and a solid choice if you’re just looking for a simple, intuitive email tool. Its simplicity makes it great for freelancers and micro-entrepreneurs. Mailer Lite has a built-in functionality for selling digital products. This makes it stand out from Mailchimp as a tool for freelancers and digital content creators. MailerLite also allows users to create quizzes in their campaigns.

MailerLite email marketing features

  • Drag-and-drop editor
  • Popup signup forms
  • Simple reporting dashboard
  • Segmentation
  • Email templates
  • Time zone scheduling
  • Auto resend
  • A/B testing
  • Rich text & HTML editor

Automation possibilities

  • Autoresponder
  • Simple automation sequences

7. Campaign Monitor

Campaign Monitor is another cost-effective Mailchimp alternative to consider, particularly for lower volume senders. Their platform offers beautiful email newsletter templates for everything from announcements to holiday campaigns to reengagement messages

Campaign Monitor is a good Mailchimp alternative for a few reasons. First off, for most email sending volumes, they’re less expensive than the industry leader. Second, they’re visual journey builder is great for beginners looking to get started with more advanced automations. 

Overall, Campaign Monitor users find that their platform is far easier to use than Mailchimp’s. If you’re looking for an intuitive email marketing tool, this is one to consider. However, if you’re looking for a more comprehensive free plan and 24/7 support, another tool might suit your needs better.

Campaign Monitor email marketing features

  • Email campaigns
  • Drag and drop email builder
  • Over 100 customizable templates
  • Free image gallery
  • A/B testing
  • Popups and forms
  • Real time reporting analytics
  • RSS-to-email

Automation possibilities

  • Automation visualization
  • Advanced link tracking